As the Swedish store gets ready to open Down Under, they've cast a very special new campaign star
H&M has cast model Miranda Kerr as the face of its new spring campaign.
The Swedish-based store revealed the news on their Instagram account with a teasing photo of the 31-year-old model covering her face.
But we'd recognise that grin anywhere – and then the news was confirmed with a short video from the former Victoria's Secret angel herself.
The new campaign, which will be rolled out globally in March, comes ahead of H&M's launch in Australia. It makes perfect sense that the brand should cast the island's native Miranda as their new face.
Miranda has a lot of experience when it comes to high street campaigns – the mother-of-one was the face of Mango until last year, when she handed over the baton to Daria Werbowy.
No images have been released as of yet of Miranda's new H&M shoot, but when they are, we'll be the first to know…
By Olivia Marks