H&M Cast A New Famous Face As The Star Of Its Spring Campaign

H&M Cast A New Famous Face As The Star Of Its Spring Campaign

As the Swedish store gets ready to open Down Under, they've cast a very special new campaign star

H&M has cast model Miranda Kerr as the face of its new spring campaign.

The Swedish-based store revealed the news on their Instagram account with a teasing photo of the 31-year-old model covering her face.

But we'd recognise that grin anywhere – and then the news was confirmed with a short video from the former Victoria's Secret angel herself.

Miranda Kerr is the face of H&M spring

The new campaign, which will be rolled out globally in March, comes ahead of H&M's launch in Australia. It makes perfect sense that the brand should cast the island's native Miranda as their new face. 

Miranda has a lot of experience when it comes to high street campaigns – the mother-of-one was the face of Mango until last year, when she handed over the baton to Daria Werbowy.

No images have been released as of yet of Miranda's new H&M shoot, but when they are, we'll be the first to know…

By Olivia Marks

 

 
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