H&M Announces The Winner Of Its Prestigious 2014 Design Award...

H&M Announces The Winner Of Its Prestigious 2014 Design Award...

H&M crowns Eddy Anemian as its 2014 Design Award winner at Mercedes Benz Fashion Week Stockholm.

H&M has unveiled the winner of its 2014 Design Award, with the prestigious accolade being awarded to French fashion student Eddy Anemian.

The Swedish retail giant announced the winnner via a catwalk show at Mercedes Benz Fashion Week Stockholm earlier today, which showcased Anemian's undeniable talent.

The designer's 18-look runway show featured raw edges, micro layering and plenty of movement, with hints of floral mosaic adding a whimsical spring-like touch to the gorgeous display.

'When I imagine my silhouettes, I want a 20-year-old girl as much as a women of 45 to want to wear them,' Anemian, who hails from the famed Ecole nationale supérieure des arts visuels of La Cambre in Belgium, said of his muses.

'I imagine a very feminine women who likes quality and classical clothes, but who also loves new ideas and takes risk by wearing them.

'My clothes may look strict and I certainly have haute couture inspirations, but if you look closely at my clothes they have rough textures, torn fabrics. This is the aesthetic I wanted, so that they are approachable and wearable.'

Eddy scooping the coveted Design Award sees him following in the footsteps of fellow fashion talents Olivier Theyskens, Cedric Chevalier, Natalia Brilli and Charles Anastase.

He will be awarded a creative mentorship by H&M creative head of design Ann-Sofie Johansson, as well as €50,000 and an in-store collaboration which will be launched in 12 different countries this autumn.

By Robyn Munson

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