H&M is pretty much king when it comes to the high street/designer collaboration market. From Lanvin to Margiela, there's barely a designer that the Swedish store hasn't hooked up with. But while us ladies are regularly treated to these much-anticipated high end partnerships, enabling us to snap up designer threads at a fraction of the cost, the men often miss out.
Not this time though. From September, H&M will launch a new collaboration with Liberty to bring the gents a capsule collection of shirts and accessories, all featuring the London store's signature floral print.
Consisting of four shirts, three pocket handkerchiefs, a tie and a bow tie, we'd say this capsule collection has dapper wedding guest attire written all over it. And with prices starting at just £12 for a handkerchief to £40 for a shirt, this new range is a bargain, too.
'Floral prints are among the most important this season. Mixing classic Liberty patterns with current trends has been a very inspiring collaboration for us,' said Andreas Löwenstam, head of men’s design at H&M
So, any gents complaining that they've got nothing to wear, should head to H&M pronto come September, when the collection will hit 250 stores worldwide.
In fact, we're just a little bit tempted by one of those handkerchiefs for ourselves…
By Olivia Marks