The cat's out the bag: Balmain x H&M is happening
Last night's Billboard Awards was all about the big reveal. Not only did we finally get to see Taylor Swift's much hyped new video, Bad Blood, but Balmain creative director Olivier Rousteing also had a pretty big announcement to make, too.
Before he arrived at the awards with two members of his Balmain Army – Kendall Jenner and Jourdan Dunn – Rousteing shared several teasing snaps on Instagram, before finally letting us all know that Balmain will be the next fashion house to collaborate with H&M on a collection.
H&M was the first hight street store to really kick off the now ubiquitous low end/high end collaborations, and, over the past decade, has brought it's customer's cut price versions of clothes from designers including Karl Lagerfeld, Isabel Marant, Stella McCartney and Lanvin.
And if you're wondering what to expect from the collaboration, you need only look at Kendall and Jourdan, who were both wearing designs from the upcoming collection – and both outfits looked like they could have come straight off the Balmain catwalk.
Kendall's classic boxy Balmain blazer will no doubt fly off the shelves, so close does it resemble jackets by the label. And while we don't have any details yet on prices, the H&M version is certain to be a lot less spenny than those on the catwalk, which have a starting price of upwards of £1,000.
Jourdan meanwhile looked party ready in another creation which was instantly recognisable as Balmain, wearing a sheer navy top with metallic embellishment and a super-short satin skirt.
No word yet on what the rest of the collection will comprise, but if the rest looks this good, and, crucially, true to the Balmain aesthetic, then it's most definitely going to be another sell out designer collaboration for H&M.
Don't worry, you've got some time to plan your shopping strategy as the collection won't hit stores until 5 November 2015. But when it does, it won't hang around for long.