7 Reasons Hana Tajima’s New Uniqlo Collection Is A Win For Modest Fashion

7 Reasons Hana Tajima’s New Uniqlo Collection Is A Win For Modest Fashion

Hana Tajima's latest Uniqlo collaboration is about to make modest dressing SO much easier

Whether you’re a modest shopper by religion or just want to cover up (plunging necklines aren’t for everyone, you know), Muslim designer and blogger Hana Tajima is about to release something that’s set to become a staple in your spring/ summer wardrobe.

Teaming up with Uniqlo for a second season, the Uniqlo x Hana Tajima Collection is dropping on March 18th, offering co-ordinating trousers and tunics, long-sleeved jackets and, of course, hijabs – all designed with Uniqlo’s classic style in mind. That’s not the only reason this line is so groundbreaking, either – Hana is making the most of Uniqlo’s LifeWear technology, meaning these are clothes that keep you cool as well as covering you up. 

Are you sold yet? Here are 7 reasons why we we’re loving the line right now;
1. If it ain’t broke, don’t fix it. This isn’t the first time Hana has hooked up with high-street fave Uniqlo, having created a hugely successful debut collection with the brand back in 2015.

2. It goes without saying that the range is super stylish. Modest dressing has been a little lacklustre in the past, but high street brands have definitely stepped up their game – even Dolce & Gabbana released a line of high-end hijabs earlier in the year (not such great news about that sandal though, Dolce...).

3. Hana’s second Uniqlo range is bright and bold, just in time for the summer months. If that’s not your bag, don’t worry – this collection is still stuffed with all the minimal basics in softer shades that Uniqlo is known for.

4. Our top picks from the collection? The perfectly undone white shirt, mustard yellow tunic with matching slim-line trousers and ice-white denim biker jacket.

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5. All the clothes are designed with Uniqlo’s LifeWear concept in mind, which means this line is all about comfort and keeping you cool. Modest dressing can get pretty hot in the summer months, so AIRism hijab innerwear headscarves, headbands and high neck inserts are your warm-weather saviour, while still being covered up.

6. If you’re looking for styling tips, you can steal them from Hana herself. The designer and blogger has been styling the pieces into her everyday looks over at hanatajima.com, and for her 30k Instagram followers.

7. The collection hasn’t launched online just yet, but if last season is anything to go by, the prices will be totally affordable.

As well as the collection, Uniqlo and Hana have even more exciting news; to relaunch their London Oxford Street flagship store on March 18th, the brand are rolling out 'This Way To Utopia', a campaign that aims to make this one store a 'cultural hub' in the capital. What does that mean? Well, it's all about celebrating London's vibrant cultural scene, and they've got some impressive ambassadors on board, including Hana.

Joining Hana Tajima in the Rankin-shot campaign are rapper Skepta, transgender model Munroe Bergdorf, DJ Benji B, visual artist Sean Frank and photographer Cate Underwood. Watch out for the extended advert on March 13th, during Channel 4's Indian Summers.  

The collection comes after H&M’s groundbreaking Close The Loop campaign, featuring a hijab-wearing model, and Dolce & Gabbana’s hijab line.

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