Gwynnie will take centre-stage in the brand's Fall 2011 and Spring 2012 fashion campaign - which has been shot by fab fashion photographer Peter Lindbergh.
Speaking about her new role, Gwyn said: "I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I will never forget getting my first Coach bag - I am so proud to be part of their 70th anniversary celebration.”
Watch this space for the stunning pics!
By Tara Gardner