To celebrate the UK expansion and the launch of a flagship store of Regent Street, GUESS is holding a Photographic Retrospective, showcasing iconic images from the brand's historic ad campaigns.
The event, named Wonder, Passion, Freedom: A Photographic Retrospective, will feature a collection of stunning black and white eye-catching moving images that chronicle GUESS through their 28-year history.
All of the brand's most famous faces, from Claudia Schiffer and Naomi Campbell, to Eva Herzigova and Drew Barrymore, will be on show at Il Bottacio on Hyde Park Corner from October 29 to 2 November.
All visitors will be given a specially designed GUESS jeans button and entry in a competition to win a pair of Beverly jeans at the new store on Regent Street (which is amazing by the way).
So be sure to check out this incredible exhibition of innovative creation, sensuous beauty and timeless style.
By Georgie Hindle