Alessandro Michele

Alessandro Michele

Rex Features

It's the fashion puzzle we've all been trying to solve - who will take over the Gucci reigns following the department of Frida Giannini? Names such as Tom Ford, Tomas Maier and Givenchy's Ricardo Tisci were all flying around on the rumour mill but Gucci have finally put those tall tales to rest, revealing that it is in fact Alessandro Michele.

Mr. Michele has been an associate to Ms. Giannini since 2002, after having been hired by designer Tom Ford. He also previously worked for Fendi.
‘Alessandro Michele has both the qualities and the vision necessary to bring a new contemporary perspective to Gucci and lead the brand into an exciting new creative chapter of its history,’ François-Henri Pinault, chairman and CEO of Gucci’s parent company, Kering, said in a statement.

Mr. Michele will present his first womenswear show during Milan Fashion Week on the 25th February.

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"After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life," Marco Bizzarri, president and CEO of Gucci, said. "Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties. Alessandro's talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand."