Gucci spring/summer 2013

Gucci's flora motif on the spring summer 2013 catwalk


Gucci is taking fashion's love of all things floral to the next level, as it unveils its plans to stage its very own show at the Chelsea Flower Show this year, using the label's iconic flora motif as inspiration.

The famous pattern has been used on everything from scarves to dresses to bags since it was originally created way back in 1966 in homage to Princess Grace of Monaco, and so it makes sense that the design should now also be applied to the very thing that inspired it in the first place.

'Today, Flora has become a symbol of the Gucci woman’s effortless fusion of tradition and contemporary poise. The print holds special meaning to me — I first discovered the scarf when my mother and grandmother would wear theirs during my childhood in the Seventies,' says Gucci'screative director, Frida Gianni.

Sarah Eberle, an award-winning landscape and garden designer, has been tasked with creating the Gucci garden which has been described as the Royal Horticultural Socity as a delicate and whimsical composition of flowers, fruit and insects, drawn with naturalistic precision in 37 colours [and] dedicated to the four seasons.

If you want to catch a glimpse of some of these high-fashion flowers, head to the Chelsea Flower Show between May 20 - 24, where you will find Gucci's Flora garden in the Fresh Garden area.

By Olivia Marks

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