Alexander McQueen, Puma, fashion

Alexander McQueen, Puma


Trying to be fashionable while playing sport is a conundrum most women face. Because, let's face it, while most fashionstas prefer to go by the philosophy "no pain no gain" when it comes to things like stilettos, if we're talking about playing sport, practicality must come into the equation.

Thankfully, it seems more and more designers are tapping into this tricky market. One such designer who's leading the field is British designer Alexander McQueen. His footwear collaboration with the brand quickly gained cult status and now he's branched out into clothing, incorporating latest innovations in sportswear into the line.

This month sees the debut of the Alexander McQueen PUMA marketing campaign, shot by no other than fashion's top photographer, Nick Knight the advert showcasing the new collection is set to be stylish and empowering.

Boxing is this collection's theme this season, so think strong shapes and innovative detailing such as combat bandages, ergonomic cuts, silhouettes and overlays. Particular pieces we love include the old-school gymnasium inspired women's track jacket and a red knit T-shirt dress made from 100% gassed cotton ensuring optimum breathability. So whether you're into boxing or just general fitness, one thing's for sure, you'll definitely be the most stylish person when you hit the gym!

The collection will hit stores in August and will be available to buy from www.asos.com 0845 123 7862 and 


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Beatrix Zwart