They’ve been seen on stylish celebs including Sienna Miller, Kate Hudson and Jennifer Lopez, and are one of Whitney Port's wardrobe staples - Genetic Denim jeans are hot property.
And even more so now that they’ve collaborated with World Childhood Foundation to introduce two limited edition jeans styles - The Maria’s - to raise money for the worthwhile organisation.
The Maria’s are a range of slim bell bottom style jeans available in two different denim washes. The Ruler wash is a dark indigo rinse that’s ultra flattering and easy to wear and Splicer is a lighter, vintage blue wash that’s perfect for this season’s 70s trend.
The World Childhood Foundation aims to raise awareness of children at risk of abuse and exploitation, and to create an environment for children that’s free from harm and neglect. The organisation, established by Her Majesty Queen Silvia of Sweden, also focuses on the prevention of abuse via intervention strategy and education.
On sale online now, The Maria’s are £170 with £32 per pair going straight to the World Childhood Foundation. What better reason to bag yourself some new jeans?
By Sarah Smith