Gant launches its new UK website

Gant launches its new UK website
Chase PR

American brand Gant has officially crossed the pond with the arrival of its new website.

Hot on the heels of the brand's Berlin Fashion Week show, Gant's new site offers you a chance to own a touch of our favourite Gossip Girl Blair Waldorf's statement style (boys aren't left out - if Seth Cohen is your sartorial hero there's something here for you).

The classic preppy look slots neatly into its other ventures, combining smart pieces from its American preppy-style Rugger line with cosy knits, sleek leather and pretty tea dresses, ranging from understated to eye-catching scarlet tartan! Choose from fine-knit sweaters to sharp but relaxed shirts to chic accessories, all in complementary and delicious ice-cream shades

Soft textures combine with tailoring to create a focused look that perfectly straddles the tricky boundary between smart and casual. Worth a special mention are the leather jackets, such as the one pictured, above left, whose military buttons and subtle tones mark a delectable twist on this autumn’s key trend. Grab it now for £579.

And how better to indulge than via the brand-new website? Browse with ease and plan your look with the help of its cool galleries, grouped simply by collection name and by clothing type. There’s even a genius Gift Ideas section, the selection is regularly updated and prices go from an eminently reasonable £35 for a polo top to payday fabulous. 

Purchases can be delivered to your door, or, if you can drag yourself away from your desk, there are stores throughout the UK. As summer continues to dwindle into autumn we can think of no better way of welcoming cooler days and longer nights than snuggling up with Gant.        

By Hannah Thompson

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