Fashion brand French Connection threw a celebrity-filled party to help celebrate their new Autumn Winter #sketchtostore campaign.
Signalling a new era, the brand new French Connection campaign was shot in black and white - a first for the company. FC worked with acclaimed photographer Rankin and illustrator Jo Bird to create these striking images. Representing the French Connection creative experience, from sketch to store showcases an end result that encompasses a collection of cute separates and luxe accessories that the brand is renowned for.
Celebrities that were in attendance at the event included Millie Mackintosh and the cast of Made In Chelsea who joined MTV presenter Laura Whitmore to party with fashion’s finest.
Created in three stages, Rankin first photographed the models nude before the clothing designs were sketched and overlaid on top of the images. Finally, to complete the process, the models were revealed wearing the actual looks from the French Connection Autumn Winter 2013 collection.
We can’t wait to see the end product in store!