We've come to learn that a Florence & The Machine gig is equal parts musical extravaganza and fashion show, so it comes as no surprise that Flo will be dressed by Gucci for her Ceremonials tour of North America.
It's the second time Creative Director Frida Giannini has styled Florence for a tour, and with her first performance in Boston scheduled for 14 September, she'll be decked out in the brand's Autumn Winter fashion collection.
Frida commented: “Seeing Florence evolve as an artist since her last tour has been truly inspiring, and I was delighted to work with her on this new wardrobe."
"For her on-stage style, we wanted to create a romantic yet modern aesthetic for Florence to interpret with her dark glamour and dramatic sensuality", he explained.
Florence added: “I was immediately drawn to the drama of the collection when I first saw it on the runway. I am so grateful to Frida and feel very fortunate to be collaborating with Gucci once again.”
By Hayley Spencer