Fendi to restore Rome's fountains

Fendi to restore Rome's fountains
Rex

Fendi will turn restoration brand for a new project called Fendi For Fountains…

When in Rome seeing it's historical landmarks is top on any sightseers agenda, and Fendi is about to make the city's fountains evn more of a must-see.

As part of its Fendi For Fountains initiative, the Italian fashion label is offering a little TLC for the city's water attractions, by restoring five of them, starting with the famous Trevi Fountain.

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Chief executive, Pietro Beccari comments: "We are proud of being tied to the city, but I believe not everyone knows, and this is a great occasion to do something for the city that hosts us. Rome is a home of Made in Italy. There's an incredible savoir faire, but as well it's a source of inspiration for many."

The project will last four years and is expected to culminate in a fashion show to mark the 90th anniversary of the brand.

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