Italian fashion brand Fendi have launched Fendi Life, a new digital platform to allow fashion fans to get interactive with the designer label.
Launched in time for Milan Fashion Week Spring Summer 2014, users can get a first look at the new project on 19 September 2013, officially re-named Fendi Day by the brand.
Fans can watch the Fendi SS14 show live, see the opening of a new boutique in Milan and virtually check out a new exhibition entitled Making Dreams: Fendi and the Cinema, which celebrates Fendi’s contribution to the cinematic world.
Other highlights include a 360° gyroscope which offers the possibility to explore a new boutique or exhibition from all angles, the Social Wall, interactive interviews with Karl Lagerfeld, Silvia Venturini Fendi and Pietro Beccari, Fendi’s Chairman and CEO, and much more. NL
To learn more visit www.fendi.com