Burberry Brit by Brooklyn Beckham

Burberry Brit by Brooklyn Beckham

Selena Gomez for Louis Vuitton, Missy Elliott for Marc Jacobs, Eddie Redmayne for Prada… AW16 has gone all cool on us, turning our favourite faces from film, stage and screen into moody, edgy models. Seriously – Marc Jacob’s AW16 campaign features everyone from Missy to Marilyn Manson, Courtney Love and Cara Delevingne with her girlfriend St Vincent. And can we TALK about Eddie Redmayne for Prada?! This is Mr Redmayne like you’ve never seen him before.

AW16 also sees Anthony Vacarello’s first campaign for Yves Saint Laurent, post Hedi Slimane’s brand-defining turn at the helm. Gone are the I’m-with-the-band rock star portraits, in is a Calvin Klein-esque minimalism – and we like it. Speaking of music, A$AP Rocky fronts Dior Homme AW16, cementing his status as an IRL Fashion Killa. 

Models of the moment Gigi Hadid, Karlie Kloss and Edie Campbell are all gracing ad campaigns left, right and centre, with more to come from the Insta-generation of supermodels. Kendall Jenner, we’re waiting to see what’s coming from you… 

So, who’s wearing what for who? We’ve rounded up our favourite AW16 fashion campaigns right here…

1. Anthony Vacarello’s first campaign for Saint Laurent

2. Selena Gomez For Louis Vuitton

3. Eddie Redmayne for Prada

Read More: Eddie Redmayne for Prada and 18 other Tumblr-worthy actors turned models

4. Disney x Coach 1941

5. Gigi Hadid for Stuart Weitzman

6. Karlie Kloss for Swarovski

7. Gigi Hadid for Versace

8. Edie Campbell for Burberry

9. A$AP Rocky for Dior

Read More: 7 times A$AP Rocky was an IRL Fashion Killa

10. EVERYONE for Marc Jacobs. At last count, we spied Cara Delevingne, Marilyn Manson, Courtney Love, St Vincent, Missy Elliott and more

11. Classic Dolce and Gabbana

12. Moschino

13. Givenchy by Riccardo Tisci

14. Roberto Cavalli by Tim Walker

15. Frame Denim

Frame Denim

16. Willow Smith for Chanel

Willow Smith for Chanel

17. Dior

18. Hari Nef for STARRS LONDON

19. Kaia Gerber for Miu Miu

20. Alexa Chung for AG

21. Escada

22. Kate Moss, Frank Ocean, Zoe Kravitz and more for Calvin Klein

23. Carmen Dell’Orefice, Soo Joo Park and Crystal Renn for Philipp Plein

24. Brooklyn Beckham for Burberry

25. Alexander McQueen

26. Moncler

27. Sandro

28. Missoni



29. Abbey Lee Kershaw for Agent Provocateur  

30. Diesel

31. Prada


32. Lupita Nyong'o for Tiffany & Co

Lupita Nyong'o for Tiffany & Co

33. Kendall Jenner for Fendi 

34. Salvatore Ferragamo

35. Calvin Klein x Mytheresa Leather Capsule

36. Angel Josephine Skriver for Pilgrim


37. BABY-G


38. Julia Stegner for Stefanel


39. Zadig & Voltaire

Zadig & Voltaire

40. Coach



41. Kurt Geiger

Kurt Geiger

42. Morgan Lane

Morgan Lane

43. Erika Linder for Mother Denim x Self Evident Truths


44. Rosie Huntington-Whiteley for Paige 

Rosie Huntington-Whiteley for Paige

45. Cos


46. Marni 

47. L’Agent by Agent Provocateur 

48. Valentino 

49. Aquascutum

50. French Connection

51. Net-a-Porter

52. Sarah Jagger for Citizen

53. The Kooples

54. J.Lindeberg

55. Chiara Ferragni Collection

56. Rosie Huntington-Whiteley for Ugg

57. Bella Hadid for Calvin Klein

Bella Hadid for Calvin Klein

58. G-Star RAW

59. Jaeger x Donna Ida

60. David Beckham and Kevin Hart for H&M

61. Gal Gadot for Miss Sixty 

62. Hailee Steinfeld for American Eagle


Meet @haileesteinfeld. We're inspired by individuals who express who they really are. #WeAllCan

A video posted by American Eagle (@americaneagle) on


63. Vanessa Redgrave for Gucci


64. Vanessa Axente for LABEL by Next

65. Nina Agdal, Soo Joo Park, Solange Knowles and Princess Olympia for Michael Kors

66. Barbara Palvin for Amazon Fashion 

Take a look back at Spring/ Summer’s greatest ad campaigns, including Kendall Jenner’s Mango campaign