EXCLUSIVE: How THE OUTNET.COM Made Us Fall In Love With The Dress All Over Again

EXCLUSIVE: How THE OUTNET.COM Made Us Fall In Love With The Dress All Over Again

As part of its A-Z of dresses campaign, we caught up with our friends at THE OUTNET.COM to talk all things fashion and frocks along with emerging It songstress, Laurel Arnell-Cullen, with a special spotlight on the site's own luxury label Iris & Ink...

Whether you're a day-to-day wearer or tend to save them as Saturday night attire, our love affair with the dress is well documented.

From LBD's to floor-sweeping gowns, they're the one piece in our wardrobes guaranteed to make us feel glamorous, luxe and down-right amazing as soon as we slip one on — and it's this feeling that makes them so special to wear. 

Of course, practically every designer shares the same affinity with the dress as we wearers and with every passing season they give us endless styles to pin over. Who can forget Oscar de la Renta's last collection of ballgowns before his tragic passing or those little boucle numbers Chanel do oh-so well. No one piece in fashion evokes quite the same emotion from us, and that's why THE OUTNET.COM has decided to play homage to all the great dresses of our time with its latest campaign; the A-Z of dresses. 

Taking a look at some of the biggest dress trends around, The OUTNET has created this series to highlight the gorgeous creations on offer this season that are guaranteed to make any occasion you have in your diary all the more special across 26 days, each one looking at a key SS15 trait.

Having ticked off last week, today sees the focus shift from 'G' (gowns) to 'H' (Hot, Hot, Hot). However, the letter we're most interest in has to be the initial launching tomorrow, 'I'; which showcases the new season designs from TheOutnet's beaut but super-affordable designer label, Iris & Ink

As part of the series, we chatted exclusively to emerging songstress and star of the A-Z of dresses campaign Laurel Arnell-Cullen on her long-standing love affair with dresses, what she loves about Iris & Ink her go-to designers... 

Have you always been a dress person? 
'Yeah, I’ve never been someone who wears trousers, ever. Recently, I’ve been trying to wear trousers more but I love wearing a dress.'

What's your fail-safe frock style?
'I always wear quite short dresses – ‘60s sort of styles. I also love wearing a turtleneck under a dress at the moment – when it’s summer I don’t know what I’m going to do.'

Iris & Ink, for a new brand, has fast become a wardrobe staple. What about the collection do you find so special? What do you love about its SS15 collection?
'Iris & Ink is classic, but it’s a step up from the everyday. You can definitely mix it into what you’re wearing during the day, but also wear to an event. I wore the Yasmin leather dress out to a few meetings the other day and I felt awesome! There’s something about the cuts that make you feel sophisticated.'

What other brands get your dress-pulses racing?
'I just wore [a piece by] Issa that was really great, a kind of 60s style. I also did something with Markus Lupfer for London Fashion Week. I made the playlist for the show so I got to wear some of his dresses and they’re amazing, they’re really cool.'

As a singer, would you say your style has changed as you’ve had to do more performances?
'I think so, yeah. I’ve always really loved girly clothes and quite a polished look. Like on Gossip Girl, Blair Waldorf always looks like she’s going to an event – I’ve always wanted that. When I first moved to London and I was a musician I was just wearing leather trousers and boots, but then I started to get more involved in fashion and I was able to experiment and find more beautiful stuff. When you’re shopping in Topshop, you can get some really cool things, but it’s not on this level! Being opened up to this kind of clothes has been incredible. There’s something special about the material and the way it’s made. I can’t put my finger on it, but it makes you feel awesome, and it makes you look great.'

So when you're on stage, what's your uniform?
'On-stage [dressing] is quite different, only because you have to wear colour and step it up a little bit. There are always other factors, too, like the shoes you’re wearing. You have to be really careful! I’ve worn heels on stage before and you feel so restricted and you’re worried about tripping over wires.'

Do you step it up with your make-up as well?
'Yes I do, I wear a smoky eye and nude lips. You have to look like you’re going on stage and you’re not just watching the show, which can be hard.'

Ok, so aside from the gorgeous dresses and amazing gigs, what would we see you doing if you weren't a singer?
'I can’t imagine not singing! In college I did English literature and language. I’ve always loved language and poetry and story writing so I’d probably be trying to do something like that.'

Like Laurel, we simply can't get enough of the hot dresses on offer on THE OUTNET.COM right now and, after much deliberation, these have to be our fav's...

Happy shopping!

Rosalie Crepe Shirt Dress, £145, Iris & Ink at THE OUTNET.COM


Jacquard Mini Dress, £505, Michael Van Der Ham at THE OUTNET.COM

Embellished Pencil Dress, £398, Matthew Williamson at THE OUTNET.COM

Printed Silk Blend Dress, £390, Peter Pilotto at THE OUTNET.COM

Yasmin Leather Dress, £350, Iris & Ink at THE OUTNET.COM

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