'Fun but hard' is how Eudon Choi described his first foray into bag design, backstage today after his autumn winter 17 show.
Joining forces with global bag brand Decke, Eudon showed a variety of shapes and styles, three of which were available to buy immediately on Choi’s website post-show as part of a See Now Buy Now initiative.
For his autumn winter 17 collection, Choi found inspiration in the work of the late Adolf Loos, an Austrian and Czech architect. 'This season I wanted to do something minimalist and strong,' Choi explained to InStyle UK post-show.
'I had a dig around and asked around and a design professor I know mentioned Adolf's name to me.
An influential European theorist of modern architecture and a pioneer of the modernist movement, Adolf was the perfect fit for what Choi was looking for. 'My show is entitled Ornament And Crime after one his essays. His work is so beautiful and modern. He worked a lot with leather and surplus materials.'
This translated into a womenswear collection of clean designs, with crisp lines and plenty of linear stripes plus clever layering. And then, of course, there were the bags. In soft leathers, Choi has created a range that is totally desirable but also tick the practicality boxes too, with plenty of inner pockets and straps that can be worn either on the shoulder and cross-body.
Think oversized totes and mini structured clutch bags in soft leathers and a colour palette varying from crisp whites to zesty limes and midnight blues. Many also featured ornamental bracelet handles with black baubles inspired by the ‘Villa Müller’, one of Loos’ most iconic works. 'The door handle in Villa Müller is like a brass fitting ball so I used a similar shape on the bags,' Choi says.
Starting from £330, and technically categorised next season, they're available to buy from here now, making them the ultimate covetable arm-candy.