Remember when Emma Watson said she wasn’t interested in doing a fashion collection unless it would help a cause? It looks like eco-friendly People Tree heard word of Emma’s idea and launched the ethical and affordable clothing line today.
"It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing," Emma says. "So I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design."
And don’t worry – there are no burlap sacks here. Emma, who is currently Burberry's favourite muse, made sure that the Fair Trade line could be both beautiful and flattering. Her collection features a handful of modern pieces, ranging from Breton tops to boyfriend blazers to crest badges. Our personal favourite is the “Please don’t panic…I’m organic” dress, which could also be worn as a tunic.
By Monica Derevjanik