Burberry came back to London with a bang last London Fashion Week wowing a stellar front row including Victoria Beckham, Alexa Chung and Mary-Kate Olsen with their S/S 2010 collection. And now the ad campaign, featuring Harry Potter starlet Emma Watson has arrived.
Shot by Mario Testino, the images are as slick and Brit cool as ever. Emma is once again surrounded by a coterie of pretty young men but there's one significant addition in the form of her younger brother, Alex Watson.
Creative Director Christopher Bailey also revealed there will be another exciting element to this campaign; 'We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”.
So now you get to see exactly what goes on on a Burberry shoot… Check out the video below!
By Pat McNulty