Emilia Wickstead is a well-kept secret in the fashion business. Her modern approach to bespoke couture is produced from her Chelsea showroom, with every item made to measure. Her current summer collection is inspired by the bright lights of New York, incorporating delicate neutrals with hot pinks and orange. Although modern, the collection showcases Emilia’s extensive design background with beautiful pleating, gathering and tailoring.
Emilia has worked at all the great studios, Giorgio Armani, Proenza Schouler and Narciso Rodriguez, to name a few. This is where she says she attained an eye for detail. “The most valuable lesson I learnt was how important attention to detail is... I truly thrive on perfecting every garment that walks away with my name on it.”
So we’re in good hands! Emilia creates dresses to her customers' specifications. “On her visit she will try on pieces from the collection and choose her own colour and fabric options,” says Emilia. Nothing is left to chance anybody buying one of her dresses revisits Emilia for two more fittings to ensure the garment fits just right. “My golden rule is to dress the shape of a woman so that a dress always looks as though it was made for her.”
Emilia’s summer collection is perfect for any occasion, but Emilia is on hand to help unsure customers choose the right outfit. Summer weddings can always be a tricky business to dress for, but not with Emilia’s help. “In general I think silk in a colour is fantastic for a wedding, together with nude shoes… we plan shoes, hairstyle and dress colour together. It is all part of the process from her initial visit,” she adds.
With prices ranging from £180 to £850 for an evening dress, you don’t have to spend a huge amount to get good quality service. “The price, the service and experience are all something special for women in London. I always wanted to design something with a twist,” says Emilia.
Contact Emilia on 0207 581 8051 or email
By Lucy Kebbell
Need help accesorising your summer dress? Look no further than Instyle.co.uk Summer accessories guide.