Will. I. Am and The Coca Cola Company created the ever ethical and sustainable company Ekocycle; who are always looking to push the boundaries of innovation and invention. Their latest adventure is with German fashion brand MCM known for there cutting edge and incredibly cool accessories. Together, they have created a collection of sustainable yet practical fashion. Made from part recycled materials the products are attainable yet aspirational and have a real sense of luxury. Bright and poppy colours in a variety of accessories from IPhones, to IPad cases and rucksacks there is something available for everybody who is looking to achieve a fashionable yet ethically friendly appearance.


Team your MCM rucksack with a bright coloured jumper, loose trousers and cool Stan Smiths for that chic on the go look. Or brighten up your office handbag with an MCM pouch and IPhone case.



Ultimately you have to have these pieces in your life if you are searching for environmentally friendly yet completely amazing accessories to jazz up your outfit!

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The collection is currently available exclusively to Harrods. It will be laucnhed gloablly in April.