Drinks go designer!

Drinks go designer!
Shine Communications

Paul Smith collaborates with Evian and Felder Felder get their own cocktail.

We’re spying a bit of a beverage trend this London Fashion Week: not content with quaffing your ordinary drinks along with the hoi polloi, the fash pack are on the look out for something designer to quench their thirst.

Brit designer Paul Smith, whose S/S 2010 show went down a storm at LFW last night, has created a limited-edition Evian bottle emblazoned with his signature jaunty stripes.

The collector’s item, with a choice of five different caps, is made from recycled glass and available from October. Because it’s important to hydrate, but it’s more importantly to hydrate fashionably.

If H2O is a little timid for your tastes, elsewhere Nobu Berkeley Street has collaborated with hyper-hip fashion label Felder Felder – who designed the restaurant’s new uniform – and Snow Queen Vodka on the Felder and Felder Cocktail.

Equal parts vodka and Amaretto di Saranno topped with champagne, the designer drink comes in a martini glass decorated with an F in goma (sesame) paste, and will be served until the end of September.

Bottoms up!

By Harriet Reuter Hapgood

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