If like us you were utterly mesmorised by Hermes' fantastic SS11 showcase at Paris Fashion Week, you're in for a treat as the label have just announced they'll be opening two brand new pop up stores in London in November!


Launching their exclusive scarf collection J'aime Mon Carre (or I Love My Scarf!) for a limited time only, the pop up stores will coincide with the launch of the label’s new website showcasing their collaboration with photographer Matt Irwin, who traveled around four capitals with four models, to document street chic ways to style the Hermes scarf!

The first opening is set to be at the Rochelle School of Art in London’s trendy Shoreditch, meanwhile the second store will be at 79-81 Ledbury Road in the West End.


And offering us in-store expert advice on the most stylish ways to tie your scarves, along with the opportunity to be papped by one of the label’s leading photographers, the pop up stores are the must-go-to shopping experience of the season!

The Shoreditch branch will be opening from 18 - 25 Novemeber, while the west London store opens on 25 November. We’ll see you there!

Visit Jaimemoncarre.com to see all the pics!

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By Asha Joneja