Donna Karan unveiled an iPhone app this week to coincide with the delivery of the autumn 2009 collection. The application not only allows customers to create a wish list of their favourite items, but also provides one-on-one time with Donna herself.
"With me, it's never just about the clothes. It's about a lifestyle and commonality that I share with my consumer. This iPhone application is the modern evolution of the time I spend with my customers in the dressing room. Only now I reach a world of women immediately, speaking woman to woman about clothes, objects of desire and personal passions," she says.
Watch her discussing how to wear certain looks in the "System of Dressing" video, or turn to the regularly updated "Donna's Journal" to learn all about her recent trips abroad, the people that are inspiring her and what her current must-haves are.
There is also the opportunity to get in touch with her directly through "Ask Donna", a Q&A section where you can ask about the latest runway looks or anything else that springs to mind.
But our fave part is "Shop on the Go", where once you've created your ultimate wish list you can forward it to a personal shopper. There's nothing quite like having high fashion at the touch of a button.
By Rachel Arthur