Givenchy's creative director Riccardo Tisci has never been one to go down the traditional route when it comes to casting models in his campaigns.
In the past he has cast transgender model and muse Lea T in campaigns, as well as albino model Stephen Thomspon.
So the fact that he has decided to cast the 59-year-old designer of another major fashion house – none other than Donatella Versace – as the face of the Givenchy AW15 collection should come as little surprise. If anyone was going to do it, it was going to be Tisci.
Revealing the news on Instagram, Tisci shared a snap from the upcoming campaign (which will be fully rolled out in September) shot by renowned fashion photographers Mert and Marcus.
The black and white shot, which shows Donatella and Tisci in profile against one another, was styled by another member of the 'Givenchy family', Carine Roitfeld.
'So proud and honored to introduce my new ultimate icon: Donatella Versace..' Tisci wrote alongside the picture. And with her inimitable platinum blonde hair and smokey eye make-up taking centre stage, Donatellla's status as icon is undisputable.
While it might be unusual for a designer to front the campaign of another design house, it's growing increasingly popular for brands to cast the more mature lady to star in their campaigns.
Most recently we've had the ever-stylish Joan Didion become the face of Celine at the grand age 80, 70s icon Joni Mitchell starring in Saint Laurent's latest ads and Charlotte Rampling nabbing the Nars campaign at 68.
And long may it last...