2016 is already outdoing itself on the diversity front, and we’re only one week in. First of all, Louis Vuitton debuted Jaden Smith as the face of their SS16 womenswear line (in a skirt, too). And now? Dolce & Gabbana have launched a haute line of hijabs and abayas for the modest Muslim, and we want them all.
For when your plain black hijab just isn’t cutting it anymore, Dolce have released 12 fashion-led styles with signature Dolce accents; roses, daisies and lemons, black lace and heavy embroidery feature on black, blush, white and “sandy beige” abayas, with hijabs to match. There’s even some accessory inspo to boot. You can see the campaign images on Stefano Gabbana’s Instagram page.
This is the first modest collection by the high fashion line, revealed on style.com/Arabia, and taps into the desire for luxe modest clothing that meets the needs of Muslim shoppers – a billion dollar market that’s booming in the Middle East right now.
Does this mean brands are finally catching on? When the rails are littered with plunging necklines and micro-mini skirts, it can be difficult for a modest shopper to find anything they can actually wear. But with Tommy Hilfiger and DKNY launching specialised abaya lines and capsule collections for Ramadan, the tide could be turning – and it’s about time too.
The high street are also making waves when it comes to expanding their ranges to be more inclusive; Uniqlo are set to release their second modest wear line with UK-born fashion designer Hana Tajima, with an eye to making the hijab more comfortable for summer.
This comes after H&M made headlines around the world in 2015 with their H&M Close The Loop campaign, which featured their first ever Muslim model, Mariah Idrissi.
Finally, the modest shopper has some choices (although we’d love to see more cheaper options). Dolce, bravo!