DKNY has teamed up with FEED to help tackle global hunger by launching a range of urban accessories, and InStyle was invited to the launch!
Speaking on behalf of FEED, co-founder Lauren Bush Lauren (fashion model and designer who last year married Ralph Lauren’s son) chatted to us at the launch: “DKNY is so urban and so working woman and I thought it would be really interesting and fun to transform the FEED mission into a DKNY product. I have learnt and seen the poverty first hand in third world countries and yet there are solutions to hunger. A lot of people feel huge world issues are just too overwhelming and they just shut down before they do anything. I like to think that we have created something which allows people to give back in a fun and hopeful way.”
Aimed at the city-dwelling DKNY woman the range features a City Survival Tote (the ultimate canvas tote bag with matching umbrella), a diaper bag complete with pull out changing mat (no teddy bears or baby motifs in sight) and ultra chic rain boots which fold up (festival / commuter footwear sorted).
Each item features a number that represents the exact impact that the purchase will have:
FEED Diaper Bag = 2
Micronutrients for 1 mother and 1 child
FEED Survival Tote = 100
Emergency Food for 100 children
FEED City Survival Rain Boots = 25
Emergency Food for 25 children
Available online now at net-a-porter.com, FEEDprojects.com and DKNY.com.