Lauren Bush - DKNY X FEED


Lauren Bush - DKNY X FEED


DKNY has teamed up with FEED to help tackle global hunger by launching a range of urban accessories, and InStyle was invited to the launch!

Speaking on behalf of FEED, co-founder Lauren Bush Lauren (fashion model and designer who last year married Ralph Lauren’s son) chatted to us at the launch: “DKNY is so urban and so working woman and I thought it would be really interesting and fun to transform the FEED mission into a DKNY product. I have learnt and seen the poverty first hand in third world countries and yet there are solutions to hunger. A lot of people feel huge world issues are just too overwhelming and they just shut down before they do anything. I like to think that we have created something which allows people to give back in a fun and hopeful way.”

Aimed at the city-dwelling DKNY woman the range features a City Survival Tote (the ultimate canvas tote bag with matching umbrella), a diaper bag complete with pull out changing mat (no teddy bears or baby motifs in sight) and ultra chic rain boots which fold up (festival / commuter footwear sorted).

Each item features a number that represents the exact impact that the purchase will have:

FEED Diaper Bag = 2

Micronutrients for 1 mother and 1 child

FEED Survival Tote = 100

Emergency Food for 100 children

FEED City Survival Rain Boots = 25

Emergency Food for 25 children 

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