Whether you’re an avid fashion month follower, or you casually peruse the talking points as they filter onto the internet, you’ve probably seen the pictures — the most unexpected look of NYFW so far (it is only Day 2 after all, people) has got to be Desigual’s Snapchat filters.
With the help of MAC make-up artists, models were sent down the runway at its SS17 show with the filters actually painted on their faces. So, instead of the filters being magically (or with the help of some kind of unfathomable augmented-reality technology) superimposed on their face, they were done with a normal make-up kit. Sort of like that face paint you had done at village fetes when you were a child, yes — it’s come full circle.
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Though it's unexpected from the Madrid-based brand, not known particularly for its tech-savviness or wit, it's fitting. It has, after all, been the year of the filter — we’ve all realised that though real flower crowns make us look 40% more attractive (though are really only acceptable at outdoorsy weddings since festival flower crowns died a tragic cliché death), filter flower crowns, with the glow and the eye magnifier, makes us look at least 80% better.
There were also bees, deers and angels, and though the dog filter is a bit hashtag basic in real life, turns out it actually looks pretty great when painted onto your face. Hello, Halloween.
This will come as welcome face-paint-spiration for everyone who hates dressing up. While cat whiskers have become a little passé and almost unacceptably lazy, the Snapchat filter face paint is here. Yes, filter is the new cat.
While the fashion weeks are embracing all things tech, this is a direction we didn’t see it going but we’re oh-so happy it has. #LIKE.