Ralph Lauren said in his shownotes: "I am inspired by the character of the worker, the farmer, the cowboy, the pioneer women of the prairies." It seems then that the Great Depression and its relevance to today was in Ralph Lauren's mind when designing his S/S 2010 offering. But while there were worn-in jeans and dungarees as well as flat caps, it wasn't all graft. There was, of course, a significant element of glamour as his cast of models went from rags to decadent floor-length riches in shimmering, red carpet-worthy gowns.
Francisco Costa's collection for Calvin Klein was a soft, minimal collection of cocoon shapes in gentle neutrals. Taking in the show were CK fans Eva Mendes, Thandie Newton and Jamie Dornan.
Tommy Hilfiger's collection was called Beachside Romp and was full of fresh, soft colours like pastel pink, a peach blush and nudes with shots of navy, black and lipstick-red punctuating them. Boys were beach-ready in Bermuda shorts while the girls were all-American in their sassy minidresses and short shorts with a couple of flowing maxidresses sure to appeal for evening elegance.
By Pat McNulty