New York Fashion Week, SS10, Spring, Summer, Max Azria, Marc by Marc Jacobs

Max Azria, Marc by Marc Jacobs

New York Fashion Week, SS10, Spring, Summer, Badgley Mischka, Rodarte

Badgley Mischka, Rodarte


Those Mulleavy sisters created yet another collection that had the fashion press oooing and will without question have sworn-in Rodarte fans Natalie Portman, Kate Bosworth and Emma Watson lining up to take their pick. (bottom right) The mood was moody and gothic - a rarity for S/S collections - and tartan, sequins and crumpled chiffon were ripped up and put back together in figure-hugging silhouettes both mini and maxi. The front row boasted Kirsten Dunst and NY fashion veteran, Diane von Furstenberg.

Marc by Marc Jacobs

Marc Jacobs seems to be on a mission to keep the fun in fashion. For his Marc by Marc Jacobs line (top right) there were clashing prints, bright, mismatching colours or colour-block jumpsuits in emerald green and a prom dress in peacock blue... All topped off with enormous Fergie bows in the hair for a distinct touch of the 80s.

Max Azria

Max Azria kept his own label designs (top left) a world away from the sexy skin-tight bodycon dresses he creates for Herve Leger. In this modern, minimalist collection he featured dresses that fell softly around the female form enhancing, giving glimpses of skin through peekaboo slashes but leaving plenty to the imagination.

Badgley Mischka

Badgley Mischka's collection was elegant, luxurious and themed around the glamour of mid 1950s Cuba. (bottom left) Statement jewellery, glittering embellishment and soft but sumptuous pieces made for a collection that will attract a customer who's going on plenty of 5* holidays to show off these luxe designs.

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By Pat McNulty