David at London's Menswear Fashion Weekend
David Gandy, Marks and Spencer’s hunk in residence, is taking his relationship with the high-street brand to the next level by designing and modeling his very own range of men’s underwear for them. Consisting of a 28-piece range his debut collection, which will be entitled David Gandy for Autograph, will cover all bases from boxers to nightwear.
Gandy, who is currently the face of the M&S Collection Menswear label, said of his most recent collaboration, 'partnering with a great British brand like M&S felt the perfect fit. We’ve been working closely for a few years, so it felt like a natural progression to collaborate with them on my own range.'
Proving he’s not just a pretty face, David immersed himself into the entire design process, revealing he really enjoyed every step of it. “I wanted to combine quality of fabrics, good design and fit, and an element of style with each piece to form the basic essentials for the range.” In short, your other-half’s underwear draw is about to get a whole lot sexier…
To top it off, he’ll be taking the reigns when it comes to the campaign too, modeling his designs himself – well, we wouldn’t want that six-pack to go to waste after all.
Obviously, he’s not the first model to be snapped up by the label. Rosie Huntington-Whitely started out modeling for the brand before progressing on to her own line of lingerie entitled Rosie for Autograph, which the brand has reworked season after season after becoming the fastest selling underwear range in the M&S’s 130-year history. Here’s hoping Gandy’s range proves just as fruitful – if it means seeing that bod every time we pop in to grab a sandwich at lunchtime, we’ll definitely be contributing to its sales to make sure it’s a sell-out.
David Gandy for Autograph will launch in London on September 18, after which it will be available in stores worldwide and online.
By Maxine Eggenberger