Crocs introduce The Stefano Furiani Collection for SS14

Say hello to Spring Summer 2014's new-look Crocs collection...

Crocs shoes may just be the most marmite footwear in fashion, known best in their multi-coloured, perforated form. Until now, that is.

Despite their popularity among sensible shoe lovers, Crocs have been given the ultimate makeover courtesy of a new summer collection.

The Stefano Furiani Collection (which already sounds somewhat more high-end), introduces a sky-high heel to the brand's portfolio, complete with a cool Perspex finish.

With a new line that also boasts wedges, flat pumps and ankle-strap styles, the Colorado-based brand really looks set to reinvent itself for good.

Furiani, the research and development director for Crocs Italy, told WWD: ‘Our vision is to set new expectations in product creation using mixed materials in unexpected ways, but inspiring ways.

‘The Furiani line is curatorial footwear – product with clearly defined and coherent contemporary art themes [coupled with] true innovation and artistic impact.’

Wall of Crocs shoes in the Covent Garden store

But to add to the upcoming collection’s allure, the new styles won’t be sold in Crocs stores or online. Instead, the range will be outsourced to around 30 different American stores and online retailers from May.

After launching in 2002, Crocs now stocks more than 300 styles in around 90 different countries.

But is this Perspex makeover enough to make you invest in the Crocs brand?

By Jessica Bridgeman

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