Last night, to mark COS's sponsorship of the Agnes Martin's retrospective at the Guggenheim Museum in New York, the fashion brand hosted a dinner in the museum's iconic rotunda.
COS, which has also created a collection based on the artist's work, gathered together nearly 200 of their closest supporters, friends and influencers from the worlds of art, design and fashion to honour the late artist and her work and to celebrate their collaboration.
Guests clutching fresh pear martinis, were able to wander around the exhibition before sitting down to dinner while Francis Farewell Starlite of Francis and the Lights gave an intimate solo piano performance. Set in the lower level of the spiraling rotunda, the COS X Agnes Martin Guggenheim dinner took the concept of 'Instabait' to a whole new level, with everyone 'gramming not only the skylight almost 96 feet above them but also the table settings that reflected the cool and collected style of the brand, with crisp white lines and miniature succulents that appeared to be planted into the actual tables.
'I think for me one of the highlights over the past 10 years of COS has been this, the Agnes Martin collaboration. It's one of my favourites,' said Karin Gustafsson, the creative director of COS.
'We've looked towards her work so many times for inspiration,' the Swedish born and London-based designer continued. 'I first came across her around nine years ago whilst browsing in a bookstore. But I feel Martin's work is something you need to see in real form to really appreciate it.'
One of the most influential American painters of the 20th century, Agnes Martin's work concentrated on abstract expressionism and the minimalist movements. The exhibition that displays pieces from over five decades of her career (1950s to 2000s) showcases her use of geometric lines and grids and muted colour palette which are cleverly reflected across the 12 pieces in the COS X Agnes Martin collection. Think oversized shirts, unisex t-shirts and layered dresses with grid patterns, precise pleats plus perfect proportions.
'It was around seven years ago that I saw a couple of her pieces at Frieze Masters and that's when I really fell in love with her properly. There's so much depth, the fine layers on top of each other, you can just look at her work for so long even though it's so quiet and understated,' says Karin.
Available now from the Guggenheim Museum Store and selected COS stores worldwide, a percentage of the proceeds will be donated to the Agnes Martin Foundation. Meanwhile, the exhibition runs until the 11 January 2017.