Another day, another celebrity pregnancy. And it seems with every new day, comes ever more ingenious ways of announcing the happy news.
This time the expectant mother in question – Coco Rocha – decided to let the world know about the upcoming addition to her family in a slightly more unusual way than most.
While Blake Lively yesterday revealed that she was pregnant via a sneakily placed photo on her website, Preserve, Coco Rocha chose the medium of film to reveal her big news.
@JamesEdwardConran and I are absolutely thrilled to announce that after 4 years of marriage we are expanding our family and expecting our first child spring of 2015! - James & Coco
Dressed in a beige bodysuit, Coco is filmed in 360 whilst stood in a platform in a ballet-like pose. The camera then zooms in on her tummy, and the words 'Baby Conran arriving spring 2015' pop up on screen. If ever there was a way to make a unique pregnancy announcement, this is it.
Sharing the video on Instagram, Coco wrote: 'James Conran and I are absolutely thrilled to announce that after 4 years of marriage we are expanding our family and expecting our first child spring of 2015!'
Forget nest season's collections – this is going to be the biggest launch in fashion...
By Olivia Marks