In The Photo Booth With... Chloe Norgaard

In The Photo Booth With... Chloe Norgaard

Chloe Norgaard of Premier Model management dropped into visit our InStyle photobooth. She tells us how her hair obsession started with a sharpie and the nickname that ended up sticking...

Known for her ever-changing hair color and off duty style, 24-year-old model Chloe Norgaard has featured in campaigns for Uniqlo, Benetton and Kooples to name just a few.

The girl with candy colored hair has walked for designers such as Rodarte, Zac Posen and Moschino and shot with legendary photographer Terry Richardson. 

Chloe’s unique off beat look has seen her appear on the pages of publications i-D, Elle, Oyster, Nylon and Miss Vogue, before securing her place as a model to watch, with a personality as colourful as her hair.

Here's everything you need to know...

Where were you scouted?

New York.

If you weren’t a model what would you be?

I’d be an artist, professor or medicine woman.

Your hair is a bit of a signature look when did you start dying it and how often do you change it?

I change it quite often. The first time I colored my hair was in the first grade with blue spray. In middle school I used to color my hair with sharpies and highlighters in class, but I actually started dying it in high school :-)

Two years ago is when I started my rampage/addiction and haven't looked back since.

Have you ever had a nickname?

Haha!  Rainbow.

What’s the story behind it?

Take a guess - its not hard!

What’s your guilty pleasure?

Five Guys Burgers and Fries and the across the universe soundtrack.

If you were a food what would you be?

A chocolate covered strawberry (of course!).  Or a soft egg, caviar, sour cream, or onions on toast...

What is your favorite place in the world and why?

Being surrounded by nature.

Where do you call home?

My childhood room at my mums.

You travel a lot – what do you always travel with ?

My scrapbook, disposable cameras and snacks

You’re a festival regular – which is your all time favorite and why?

Ooof that’s tough. Different ones for different reasons. lightning in a bottle, D.e.m.f. Glastonbury, Sonar and WMC

Any festival necessities?


Vintage or designer?  How would you describe your style?

A mix of both. I love collecting stuff on travels, especially in Japan.

Heels or flats?


Whats your favourite beauty product?

The Ole Hendriksen range.

What age brings back your fondest memories

I'd say 5 or 6 years old.

if you could offer any inspirational advice, what would it be?

Have positivity, follow your dreams, be open, don't give up or listen to people who say no.

Finally what are you wearing today?

Briwok Jewellery, Valley Sunglasses, Finders Keepers pants

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