Cher Horowitz had it all didn't she? The looks, the car and the boys – but really, it was her wardrobe that had every pre-teen green with envy.
Who can forget that iconic scene where Cher, played by Alicia Silverstone, can't decide what to wear from her arsenal of designer clothing, so she simply clicks a few buttons on her computer and voila; a perfectly put-together outfit, minus all the try-on effort on Cher's part. Now a British company have taken this principle and worked into a new, revolutionary fashion business, Metail.
The newly developed piece of software, that's set to be implemented by several high-street retailers, will mean online shoppers can create a model bearing their specifications enabling them to try clothes on virtually. Clever, huh? The technology, which was released this week, will allow you to build a 3D model replica of yourself with 360' rotation to see what clothes online look like when their worn on your figure.
Unlike many new techie concepts, the programme is that in the near future high-street favourite Warehouse will shortly be implementing the software. It's users will be able to share their own MeModels (a very own mini-you) privately or publicly via Facebook, so your friends can weigh in on your buys too.
To kick things off, Metail are launching with a Clueless-inspired campaign that enables you to create your own Cher-inspired look – and yes, the yellow plaid suit is an option... Users are invited to share their get-ups using the hashtag #ShareYourCher, and one lucky recipient will win £500 to spend at their favourite online store. We don't know about you, but we can't wait to get styling...
By Maxine Eggenberger