Zadig & Voltaire have professed their love for art with a limited edition T-shirt in honour of this year’s Pavilion of Art & Design London Fair.

As the official partner of the exhibition, which unites modern art, design, decorative arts, photography and tribal art, the ultra-hip French label will be selling the “ZADIG LOVES ART” tees to support the NSPCC charity, which safeguards children against the risk of abuse.

This unique initiative will help fund educational and development projects, with the aim of strengthening the capabilities, skills and quality of life for the children.

Cool style with a conscience? We love a bit of multi-tasking fashion.

The T-shirt, £75, is on sale until Sunday 17 October at the fair's NSPCC stall. The Pavillion of Art & Design London Fair takes place at Berkeley Square.

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By Maria Milano