Chanel is officially cooler than fellow fashion brands Prada and Alexander McQueen, according to a new survey by CoolBrands.
Key influencers including model Daisy Lowe, designer Julien Macdonald and interior designer Kelly Hoppen helped to compile the new list, which named the 20 coolest brands on the market after votes from 3,000 consumers.
Apple bagged the top spot, while Aston Martin, Rolex, Nike and Glastonbury Festival made up the five coolest. Twitter, YouTube, Google and Ray-Ban were also voted above Chanel which came #13 – with Prada in #14 and McQueen at #19.
The cool wardrobe of our dreams would definitely involve all of the above… JB