Let’s face it, despite our joy of shopping, jean shopping can be nothing short of a nightmare.
Trying to find the perfect fit can be akin to finding the perfect man (let’s not go there!) But the new James Jeans website is set to change all that.
Not only does the joy of online shopping mean no queues for changing rooms with their unflattering fluorescent lighting (just to knock your self-confidence that little bit more) but jamesjeans.co.uk offers that touch of jean magic with the Denim Gurus aka Sue Gunn and Catrina Jamieson.
Previously buyers at Harvey Nichols and Harrods, Gunn and Jameison introduced us Brits to American brand James Jeans 5 years ago and are now bringing their jean-ius (!) expertise online.
The step-by-step guide takes you from choosing the right rise to the right shape for you and your bottom (which, by the way, is given an extra lift by James Jeans signature dart in the back pocket).
So now sculpted bottoms and slimmer thighs are a mere click away!
By Abigail Radnor