Caitlyn Jenner Is The New Face Of H&M Sport

Caitlyn Jenner is the new face of H&M Sport

H&M

Caitlyn Jenner is making her presence felt in the modelling world. Fact.

First came the announcement that she was to be the new face of MAC cosmetics, and now it seems that the transgender star has her sights set on conquering the fashion world when it was confirmed earlier today that she was to front H&M’s forthcoming AW16 sportswear campaign.

In the first of the released images, Caitlyn looks svelte and stylish in black leggings and zipped casual jacket against a gym backdrop. It seems fitting that 66-year-old Cait, a former Olympic decathlete and gold medallist, should be the face of a sportswear line.

Caitlyn Jenner Looking Fabulous At The Vanity Fair Oscar Party

Obviously delighted about the news, Caitlyn took to Instagram to celebrate:

Backstage with @hm. Can't wait to show you more of this inspiring and amazing campaign! #StayTuned #HMSport

Read more about Caitlyn Jenner's most iconic fashion moments right here...

This decision by H&M to make Caitlyn the face of their new range comes quickly after the inclusion of transgender model Andreja Pejic in their recent Studio catwalk show at Paris Fashion Week, and demonstrates the brand’s initiative to fully embrace diversity.

Andreja Pejic Walking For H&M

H&M were quick to show their support for the campaign, with a spokesperson for the brand stating:

‘For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.’

The Swedish brand has a long history of celebrity collaborations including campaigns with the likes of David Beckham and Beyoncé, so reality star Caitlyn will be in good company.

And let’s not forget of course daughter Kendall Jenner's association with H&M as the face of their Balmain x H&M collection. Remember THAT range that broke the internet? How could we not.

We wish Caitlyn all the very best with this exciting new venture, and look forward to seeing the range in full. We'll keep you posted.