And so to Burberry. The highly anticipated See Now Buy Now show that defined the dramatic modernisation of the fashion timetable.
Just by moving the show to 7.30pm it was always going to be the last big moment of London Fashion Week, but as we arrived it was clear that the 2016 Burberry offering was something entirely different.
Jenna Coleman, Lily James, Felicity Jones, Freida Pinto, Anya Taylor-Joy, Alexa Chung and Nicholas Hoult were just some of the scene-stealing front row, but the mood was one of decadence, romance and history. See all the photos of the best and most stylish London Fashion Week celebrities...
Arrivals happened in a tiny courtyard adorned with fairy-lights, trees and white statues. Once inside guests mingled with their champagne flutes amongst Burberry’s craftspeople at work on pieces that we were yet to debuted on the catwalk.
A huge installation wall of tailor’s scissors provided an instantly Instagrammable back-drop that cleverly integrated the craftsmanship message that Burberry is keen to invoke.
It wouldn’t be a Burberry show without live music, but rather than the Tom Odell, James Bay or Alison Moyets of this world, this time around Christopher Bailey enlisted a 21-piece orchestra which performed a wonderfully emotional score written exclusively for the show (and available to buy now, naturally, through the iTunes).
Read more: everything that happened at London Fashion Week SS17 (from the food to the FROW)
‘Tonight’s show marked a very special moment for us – it was the culmination of a series of important changes we made designed to bring our collections closer to our customers.’ said Christopher Bailey.
The pieces are already on sale in 100 different countries around the world. But it wasn’t just the fact that you can buy these pieces today that made this collection so clever – it was the clothes themselves.
There were just the sort of things you want in your wardrobe all year long. Striped silk pyjama trousers, louche silk dressing gown coats in washed out paisley prints, ruffled over-sized shirts, tailored jackets – again oversized with just enough military detailing - were all mish-mashed together.
’The collection was influenced by Virginia Woolf’s novel Orlando – a love letter to the past and to English history and a kind of dressing up box to visit and revisit,’ explained Christopher Bailey.
Indeed the gift to each show-goer was a copy of the classic Bloomsbury group novel. With models Cara Delevingne, Jourdan Dunn, Amber Anderson and Clara Paget as well as host of languid Burberry boys wandering moodily along the catwalk, this was one of those shows that made you remember how unbelievably lucky you were to be there.
Here are 6 of our favourite pieces from Burberry’s exquisite SS17 collection that you can buy now…
Floral Tapestry Fil Coupe And Sequin Dress, £2,495, Burberry
Neck Tie Cotton Voile Shirt, £595, Burberry
Panama Stripe Cotton Silk Blend Dressing Gown Coat, £1,295, Burberry
Embroidered Tulle Off Shoulder Corset Dress, £1,495, Burberry
Longline Ramie Cotton Wrap Coat, £1,695, Burberry
The Bridle Bag In Leather, £1,395, Burberry
Read more: A Cheat's Guide To LFW SS17