Burberry launches stunning AW 2012 campaign

Burberry launches stunning AW 2012 campaign
Mario Testino/Burberry

Burberry launches stunning AW12 campaign AND unveils the gorgeous new couple...

Burberry launches its stunning new ad campaign, starring actress and InStyle regular Gabriella Wilde and musician Roo Panes as the new "Burberry couple”.  

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Shot against the backdrop of Greenwich’s Royal Naval College in stylish black and white, with smoke, rain and fog – the campaign is gorgeously atmospheric and stunningly beautiful. We love! Making London as romantic as Paris or Prague, with its grand architecture and street lamps shining brightly, Burberry's newest coupling positively smoulder on the shoot.
 
Shot by Mario Testino with creative direction from Burberry’s chief creative officer Christopher Bailey – it all feels very cinematic, bringing to mind old tear-jerker movies such as Brief Encounter and Waterloo Bridge.  

"We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” said Christopher Bailey.

Go to burberry.com for more info on the campaign – imagery, video and shopping. 

AND, for the first time, Burberry is offering a special online click-to-buy directly from the campaign!

The collection goes in store from 6 June.  

CAMERON DIAZ COVERS INSTYLE JULY 2012

By Louise Sugrue

 
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