Social media savvy as ever, Brit fashion favourite Burberry have treated us to their first take on Instagram's new video app.
The short movie gives a glimpse behind the scenes of the Burberry Prorsum's rainbow coloured Menswear Spring Summer 2014 show and boasts one of Instagram's beloved retro filters. See it for yourself here.
The new app, which is available for iPhone and Android, will allow users to create mini movies of between three-15 seconds. Like the original photo app, 13 filters can be applied, such as black and white and blur.
Instagram's chief executive Kevin Systrom explains: "Fifteen seconds of video [is] the right balance between not-too-short that constrains your creativity and not-too-long where you end up having to wait a lot of time for something to download."
The new app is expected to rival Vine and features a nifty 'cinema' option which counteracts camera shake.
We for one can't wait to start Insta-videoing our adventures.