Social media savvy as ever, Brit fashion favourite Burberry have treated us to their first take on Instagram's new video app.
The short movie gives a glimpse behind the scenes of the Burberry Prorsum's rainbow coloured Menswear Spring Summer 2014 show and boasts one of Instagram's beloved retro filters. See it for yourself here.
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The new app, which is available for iPhone and Android, will allow users to create mini movies of between three-15 seconds. Like the original photo app, 13 filters can be applied, such as black and white and blur.
Instagram's chief executive Kevin Systrom explains: "Fifteen seconds of video [is] the right balance between not-too-short that constrains your creativity and not-too-long where you end up having to wait a lot of time for something to download."
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The new app is expected to rival Vine and features a nifty 'cinema' option which counteracts camera shake.
We for one can't wait to start Insta-videoing our adventures.