The British Fashion Awards is getting a major makeover
Met Gala getting you excited? Sure, the annual fundraising ball is the event on everyone’s lips right now, but the British Fashion Council just made a major announcement that’s set to rival the Met Gala glitz.
The event formerly known as the British Fashion Awards is getting a brand new name and home, being held on December 5th 2016 at London’s Royal Albert Hall. The Fashion Awards, newly christened and announced by the Business Of Fashion, will be a night of global glamour, and will even be broadcast on TV.
BFC chairman Natalie Massenet told the Business Of Fashion ‘we aspire to create an event that is like a mix of the Academy Awards and the Met Ball, on a global scale’, with a vast, floodlit red carpet that’s ‘the most beautiful you’ve ever seen’ – so is Dame Natalie the new Anna Wintour? We take a look at how the two events compare…
The Met Gala is, of course, held at the stunning Metropolitan Museum of Art, with its sweeping staircase perfect for those over-the-shoulder moments. Moving from the London Coliseum to The Royal Albert Hall, The Fashion Awards now have their own set of steps to contend with.
Both red, both long, although Natalie promises ‘the most sweeping, beautiful, magical, sparkly, twinkly, elegant red carpet you’ve ever seen’. Fighting talk.
The Met Gala is known for attracting everyone who’s anyone (under Anna Wintour’s strict guest list, of course). While the British Fashion Awards have always had a stellar attendance - including the hottest new faces in fashion - The Fashion Awards are set to step things up in December. Moving away from solely honouring British talent to include international names and faces, from both the creative and business sides of the fashion industry, we can’t wait to see this red carpet.
The most insider Met Gala action you’ve had before is probably through Instagram - even though selfies were reportedly banned in 2015. But with the release of documentary The First Monday In May, which follows the team as they prep for the gala, you’re about to see a whole lot more. Today, The Fashion Awards announced that they will be broadcasting the event internationally, but it ‘definitely won’t be live’, according to BFC CEO Caroline Rush. Natalie Massenet told Business of Fashion ‘We’re all aware that we have to tread very carefully to make sure that we’re not just playing for the cameras’.
Whereas the Met Gala is strictly VIP only, The Fashion Awards are unique in that you can actually go - if you snap up tickets quick enough. Nadja Swarovski, member of the Swarovski board and sponsor of the event, says ‘The special thing about this event is that it’s also open to the public for purchasing of tickets. This very special location really allows us to increase the viewership but still maintain the intimacy’. Tickets go on sale from May 3rd, with over 1,500 spots available for the public.
The Met Gala is actually a fundraiser, believe it or not, for the Metropolitan Museum Of Art’s Costume Institute. For the first time in 2016, The Fashion Awards will also be raising money, to support fashion education in the UK through the BFC Fashion Education foundation. The aim? £10 million in the next 10 years, for education scholarships to the UK’s best fashion colleges, with students also attending the ceremony.
Can't wait? Check out all the best British Fashion Awards looks from 2015