This just in: Burberry is literally going to take over Piccadilly Circus and the world when it streams its autumn/winter 11 fashion show on the iconic Coca Cola digital screen next Monday as part of 40 global streaming events.
And the It-label, famous for dressing fashionistas like Alexa Chung, Emma Watson and Keira Knightley, is not stopping there. The runway looks will be live streamed to over 150 countries online and will once again feature ‘Buy from the runway’ links immediately after the show for one week, with deliveries promised to consumers within a record seven weeks. We are speechless!
Chief Creative Officer, Christopher Bailey, says: “We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience…Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”
Become part of this unique London Fashion Week experience and head over to Piccadilly Circus next Monday 21 February at 4pm, or check out Burberry.com.
By Maria Milano