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Juicy Couture was originally a mega-hit thanks to its impossibly comfy velour tracksuits beloved by Madonna. The label is now a multimillion-dollar lifestyle success story, dressing a host of cool A-listers.
Housed in an 18th-century townhouse in London's swanky Mayfair and covering a satisfying two floors, the new store will showcase fab clothes for style-savvy women (think Fergie and Katherine Heigl) and fashionable kids (fans already include cutesters Suri Cruise and Shiloh Jolie-Pitt), as well as must-have sleepwear and accessories including bags, jewellery, sunglasses and shoes. Its edgy new streetwear chic line Bird by Juicy Couture, already set to go stellar, will also be in grabbing distance. Phew, better pen in a good few hours for that visit!
Juicy Couture, 26 Bruton Street, London W1, opens 16th July 2009
By Paula Rodney