After weeks of speculative whispers, a spokesperson for Chanel has finally confirmed that Blake Lively will indeed front their latest handbag campaign.
It's been clear since Ms Lively sat front row at Chanel's SS11 show that she was something of a new crush for the brand. And it seems the feeling is more than mutual, as Blake said of her new role: 'How did Cinderella feel when she slipped on the glass slipper? How did Snow White feel when she met her Prince Charming? I can say that I feel like the happiest, luckiest girl around.'
Already shot by Karl Lagerfeld at Chanel's Paris HQ, the campaign will be released in April, as will the all-important new Mademoiselle bag that stars alongside Blake.
By Hayley Spencer