Biba relaunches with Daisy Lowe as the new face!

Biba relaunches with Daisy Lowe as the new face!
Rex

Biba is back! And our favourite glam grunge girl is the new face of the iconic 60s brand!

Daisy Lowe has been chosen to model Biba’s A/W campaign launched at House of Fraser next month - and is absolutely thrilled to have been chosen.

Speaking about the new campaign, the fashion 'it' girl said: 'It was a huge honour to be asked, I've been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.'

Known for their distinctive style in the 60s, Biba's iconic look made them a leading high street fashion powerhouse - and an absolute must for any 60s fashionista! Relaunching in 2006 under designer Bella Freud, Biba's most recent signing shows their dedication to cutting-edge fashion.

SEE DAISY'S CELEBRITY STYLE

Daisy will showcase the label’s clothes, accessories, costume and fine jewellery from two main collection themes – Luxe and Soft Metallics and Biba Denim. And if that’s not enough, Daisy’s favourite hemline - the maxi - will be sold in a 10 piece limited edition of maxi dresses.

Biba will exclusively launch from next month in 35 stores nationwide (10 of which are creating special Biba boutiques) and available online from 9 September.

Put the date in your diary!

SEE MORE FASHION NEWS HERE

By Rachel Bassett

 
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