Daisy Lowe has been chosen to model Biba’s A/W campaign launched at House of Fraser next month - and is absolutely thrilled to have been chosen.
Speaking about the new campaign, the fashion 'it' girl said: 'It was a huge honour to be asked, I've been a fan of the brand since I was very young. When I started my modelling career, and when I first started to understand clothes, Biba was one of the first names that cropped up. I've always really loved Biba so when I was asked to be part of the campaign I was just ecstatic.'
Known for their distinctive style in the 60s, Biba's iconic look made them a leading high street fashion powerhouse - and an absolute must for any 60s fashionista! Relaunching in 2006 under designer Bella Freud, Biba's most recent signing shows their dedication to cutting-edge fashion.
Daisy will showcase the label’s clothes, accessories, costume and fine jewellery from two main collection themes – Luxe and Soft Metallics and Biba Denim. And if that’s not enough, Daisy’s favourite hemline - the maxi - will be sold in a 10 piece limited edition of maxi dresses.
Biba will exclusively launch from next month in 35 stores nationwide (10 of which are creating special Biba boutiques) and available online from 9 September.
Put the date in your diary!
By Rachel Bassett